A staple brand in its home country of Bulgaria and surrounding regions, once the brand found a UK distributor, they came to us for a campaign that would effectively launch the product onto the UK scene. The main ambition and challenge was to convey the core offering to both on-trade and off-trade customers alike. Discussing and refining with the UK and Bulgarian teams, we pitched and executed a concept which would maintain the brand's core identity whilst appealing to the the UK market taste and attitudes.
Where many brands in the market aim to either convey the experience of taste, or associated lifestyle - we chose to show highlight the direct experience of the product in situ, reflecting the dynamic nature of the its spirit category.
6 SKU's, 6 locations, 2 days. A massive effort from everyone involved in creating this whirlwind campaign.
The final deliverables included a healthy amount of lifestyle photo's and a 30 second hero commercial. These were subsequently used across pitch decks, websites and advertising campaigns to bolster the brand presence in the UK.
